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Ask the Experts: Why We Think Your Home Isn’t Selling

Whether you’ve only had your home for sale for a couple of weeks or you spent the entire summer courting buyers to no avail, if you’re having trouble getting your home sold it can be due to a variety of factors. In this post we’ll share five key reasons that Western Washington homes fail to sell and what you can do as a seller to remedy the situation.

Ask the Experts: Why We Think Your Home Isn't Selling

Reason #1: Your Price is on the High End

If your home has failed to sell there’s a high probability that your selling price isn’t aligned with what the local real estate market is willing to bear. In general, either the price is too high for the condition of your home, or the price is too high for the location that your home is in. If your home has been on the market for more than a few weeks and you haven’t received at least a few serious offers from multiple prospective buyers, it may be time to adjust your price.

Reason #2: Your Decor Needs a Refresh

As the old saying goes, “beauty is in the eye of the beholder”. When you’re selling your home, potential buyers take on the “beholder” role and that means your home needs to be beautiful or they’ll move on to the next listing. Spend some time browsing through our listings to view homes in the same price range as yours, and note their d├ęcor, paint and www. If your sale isn’t moving along you may need to touch your home up a bit.

Reason #3: It’s a Great Home in a Not-so-great Location

As you can imagine, even the most beautiful mansion in Western Washington can’t overcome being situated next to a noisy freeway. If your home suffers from some sort of location issue, there may be little that you can do other than adjust your pricing to attract some interest.

Guide to Selling Your Home

Reason #4: Your Home is a Diamond in the Rough

It also doesn’t help you to have a luxurious home that sticks out like a sore thumb when compared to the other homes in the neighborhood. If your home is far larger in scale or has more amenities than the homes that surround it, you may find that buyers are unwilling to buy in the area. Ideally, other local homes will mirror yours in scale and scope so that each home feels like it fits in with the rest.

Reason #5: Your Marketing Approach Needs Work

If your home is priced fairly, is in a good location and suits the local neighborhood then your marketing strategy may need a bit of work. The vast majority of today’s home buyers start their search on a website like this one. Online marketing is one of the most important facets of the selling process, and is our area of expertise so don’t hesitate to get in touch if you feel that you need some assistance here.

Here at Keller Williams Western Realty we’re proud to have helped hundreds of clients navigate the home selling process through to success. When you’re ready to sell, contact us at 877-739-7070 and we’ll show you how we can help you achieve a quick sale by leveraging our real estate marketing expertise.


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