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Hitting Home the Price Point: Why Your Selling Price is a Critical Consideration

Are you thinking of selling your home in Bellingham, Everett or elsewhere in Western Washington? One of the most important factors you’ll need to address is your initial listing price, as this sets the tone for your sale and has a direct impact on how quickly and easily you find a serious buyer that is ready to commit. In today’s blog post we’ll share a few quick notes about why your selling price is a critical consideration when you list your property up for sale.

Hitting Home the Price Point: Why Your Selling Price is a Critical Consideration

Your Home is in Direct Competition with Other Local Homes

When you list your home up for sale it is in immediate competition with every other home that is for sale in the local area – especially if other homes have similar layouts or features. While each home is unique, many buyers are simply looking for a home that suits their needs and is within their price range. Your listing price is one of the first impressions that a buyer will have about your home and if the price doesn’t match their initial perception of the home’s value they may end up continuing on to other homes in the neighborhood.

Before you leave this website, enter your address in the advanced search bar at the top of the page and you’ll be provided with a list of other local homes that are for sale. Check out the listing prices and what home features or amenities are on offer.

Pricing High Can Slow Down Your Sale Significantly

One of the easiest ways to delay or even prevent your sale from closing is to list with a high price that is seen as unreasonable by buyers in the market. Many buyers will avoid putting an offer in on an overpriced home as they are hesitant to get involved in what could be a lengthy negotiation process. Pricing a home isn’t easy, so if you have questions contact our team and we’ll be happy to share some advice and provide you with a free home valuation.

Guide to Selling Your Home

Pricing Low Can Cause You to Leave Money on Table

While pricing high can harm your chances of selling quickly, pricing too low will cause you to leave behind some of your home equity – money that you could be using to buy your new home or for other purposes. Some sellers believe that undercutting other local homes on the market is an effective selling strategy, but in truth most buyers are willing to pay what a home is worth in order to secure the sale and avoid losing out to other bidders. Our team will advise you if a discount is necessary at some point during your sale, but it’s best to start your sale at a competitive price point.

Our Team Can Help You Price Your Home

When you’re ready to sell your home our team will consult with you and provide you with a full home valuation that takes local market factors, other local homes and recently completed sales into consideration. Contact Keller Williams Western Realty today at 877-739-7070 or by email on our contact form and we’ll arrange a brief consultation at a time that’s convenient for you. Thanks for visiting and we look forward to the opportunity to assist you with your sale!


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